Can I develop several directions from one brief?

Yes. You can use separate generators or a text List to develop alternatives, with the relevant prompts and settings checked for each output. The resulting work still needs creative review; Memo does not establish which option will perform best in a live campaign.

Can clients approve the work inside Memo?

This journey does not include a dedicated client approval portal. Use your existing review and sign-off process for the selected outputs.

Do saved Skills run the whole campaign automatically?

Skills save instructions for a recurring task. Select a ready Skill, provide the current inputs and review the proposed work. Outputs depend on the model and request; saving a method is not unattended campaign management.

Turn a client brief into creative options you can build on

As an agency operator, you need a clear way to move from the client’s request to work you can review and revise. Use Memo to keep the selected client’s Brand Kit, references and campaign work together, then save useful instructions for the next assignment.

All use cases

A Memo example, drawn for illustration. The client and the brand are checked first; the brief then lists one poster for each of four invented events.

Give this client brief the right starting point

Select the client’s Brand Kit and project. Add the supplied assets, reference images and campaign requirements, then use the Studio conversation to shape the deliverables. Check which client and brand are selected before moving into creative work.

Separate what the client has specified from what you are exploring: the product and brand rules, the intended audience, the formats and the proposed visual direction. Review the resulting brief before generating.

A Memo example. Four posters made in Memo for four invented events, kept side by side so they are easy to compare.

Develop options that are easy to compare

Explore different campaign directions from that brief. A text List can create a separate image or video generator for each row, so each option has its own prompt and settings. Check the references, model, format and displayed total before running the set.

Keep the inputs and results in the project. Compare the options, identify what needs to change and develop the selected direction further. Image and video models still need human review for product details, text and brand suitability.

Carry the direction through revisions

Return to the selected result and its source context for the next round. Develop a new image composition, generate another image format with Reframe or use a suitable still as a video start frame. Review each new output; a shared source does not guarantee identical details across generations.

Take the chosen outputs into your existing client review and delivery process. Memo gives the creative work a place to develop; agree scope, sign-off and delivery with the client through the process your agency already uses.

Develop the client’s video story

For a film or ad, build a Cinema Kit for the story, cast, locations, props and shot guidance. Combine it with the client’s Brand Kit in the conversation. Keep the reusable production references in the kit and the briefs and results for this campaign in the project.

Use Scene Builder Beta when you need to make blocking and camera movement visible before generating footage. Build the rough scene deliberately; choosing a Cinema Kit does not automatically turn its references into 3D objects. Review the preview and final footage as separate stages.

Coming soon

Explain the direction in a client deck

When presentation access reaches your workspace, bring the selected visuals and brand assets into an editable campaign deck. Revise the slides in chat and review fonts and layout before exporting. Client sign-off stays in your existing review process.

A Memo example, drawn for illustration. A saved Skill is ready to reuse; the client context is checked again before it runs on a new brief.

Reuse the method on the next assignment

Save a useful briefing method, creative recipe or review checklist as a Skill. Keep client-specific instructions with the relevant Brand Kit and general methods available for broader use.

For the next assignment, select the current brand, project and references, then invoke the ready Skill. Reusing the instructions does not automatically select the correct client context or approve the new result.

FAQ

Questions agency operators ask

Check the active workspace, project, Brand Kit, attached references and selected Skill before starting. Keep brand-specific instructions scoped to the relevant kit. Those choices need deliberate review when switching clients.

Related use cases