Does Reframe simply resize the original image?

No. It generates a new image from the selected result. Details may change, so review each format. It is not a video-resizing tool or an editable text-layout system.

Does the Brand Kit apply automatically to every generator?

Select the brand and relevant references for the guided brief. A directly authored image generator sends its prompt and attached inputs; it does not automatically include every saved brand rule.

Can I schedule posts or see which version performs best?

Use your existing publishing and analytics tools for those steps. This journey helps you develop and review creative assets; it does not include scheduling, live advertising tests or performance reporting.

Prepare your next content batch from the campaign you already have

The campaign has a direction. Now you need fresh content for the next product moment, post or channel. Use Memo to bring the selected Brand Kit, campaign references and existing assets into the next brief, then develop images and short video for your team to review.

All use cases

A Memo example. The still of an invented autumn campaign is the starting point; the brief names each new piece and its format.

Decide what the next batch needs to say

Start with the current campaign assets and the content request. Identify the message, audience and format for each piece. Select the relevant Brand Kit and references in the guided Studio conversation, then review the brief.

Keep useful elements from the campaign explicit: the product, visual mood and brand requirements. Give each new piece a reason to exist, rather than asking for a collection of slightly different images.

A Memo example. The campaign still, and a poster made in Memo with it as the reference. The model set the lettering itself, so it is read against the source before use.

Develop the formats you need

Use supported image formats for a square post, portrait feed image or vertical story. Reframe uses an existing result as context to generate another image at a new aspect ratio. Compare it with the source for product details, text and composition.

For a small set of deliverables, a text List can create individual image or video generators. Check each row’s references and settings and review the displayed total before generation. A batch makes several outputs; it does not decide what belongs on the calendar.

A Memo example. A short clip of the same bag, made in Memo from a single start frame with the campaign still as the reference.

Add motion from an existing still

Choose a campaign image as a start frame on a supported video model. Describe the movement you want, review the duration, format and price, then inspect the whole clip.

If you are developing an opening image from an idea instead, make the still first with an image model, then use it as the start frame. That still helps you judge composition; it does not predict every detail of the final motion.

Keep a recurring video story recognizable

For content with recurring characters or settings, reuse a Cinema Kit’s story, cast and reference images alongside the selected Brand Kit. Update the brief for the new episode or campaign moment, then check the outputs against those references. The kit helps carry the direction forward; models can still change faces, props or details.

For more involved shots, explore rough camera planning with Scene Builder Beta. A simple content batch can stay with images and start-frame video.

Coming soon

Share the direction in an internal brief

As presentation access expands, use a branded deck to explain the next campaign or content direction to colleagues. Bring in your assets, edit the slides and review what you share. Use your existing analytics tools for performance reporting.

Review the batch and keep what is useful

Check the new work against the selected brand direction and source assets. Keep the useful results in the project, ready to take into your team’s review, assembly and publishing tools.

Save a recurring content method as a Skill when it is useful, then select it with fresh inputs next time. Revise the instructions deliberately as the campaign changes.

FAQ

Questions marketing team members ask

Yes. Bring your available campaign images and source assets into the project and choose models that support the relevant inputs. Review new outputs against the originals.

Related use cases

Create product launch content All use cases

Private beta

Bring your next creative brief to Memo.

Memo is in private beta, by invitation. Tell us what you make and we will be in touch.