Does this only work for physical product launches?

You can also develop a brief and creative visuals for a service or digital product. The product-photo example shows one specific path. If your launch needs exact interface screenshots or text layouts, keep those original assets and assemble the final layout in an appropriate design tool.

Will Memo preserve every product detail?

An image or video model can change details. Review the product shape, label, lettering and logo before use. Keep original photography when exact reproduction is required.

Will Memo publish the launch for me?

This journey develops creative assets in Memo. Final approval, page assembly, posting and scheduling stay in your existing process.

Launch your product with content that belongs together

When you are building the product and preparing the launch, each new visual can feel like another brief. Use Memo to bring your Brand Kit, product assets and references into one project, then develop the launch images and short video from a shared creative direction.

All use cases

A Memo example. Odd Fig is an invented brand: its Brand Kit, one product photo and the request, shaped into a brief before anything is generated.

Start with what you already have

Choose the Brand Kit for the launch. Add your product photos or other source assets, along with references that show the mood, setting or composition you want. Tell Memo what you are launching, who it is for and where the content will appear.

You do not need to arrive with a finished creative concept. Use the guided Studio conversation to shape the brief, then review the proposed prompts, models and formats before generating.

A Memo example. The launch still, made in Memo from the jar photo. The request was “Put it on the deli counter, flash on.”

Find the direction for your launch image

For a physical product, explore an AI product photo using your own product image and selected references. Where supported, Draft gives you a starting pass before Make it final develops that direction with your chosen model. Both stages have their own generation prices.

Review the composition and product details before building more assets around it. Generated text, packaging and logos can change. When a flat image needs the exact logo, Stamp logo places the real logo file onto a new version.

A Memo example. A type tile and a tasting poster made from the same jar photo, each with a different model, and a short clip that starts from the launch still.

Build the next assets from that direction

Develop another image for a landing-page visual or social post. Reframe can generate an image in another aspect ratio using the selected result as context; check the new composition and details because it creates a new image.

For motion, take a selected still into a video model that supports a start frame. Describe the movement, check the settings and price, and review the whole clip when it is ready. Keep the source assets and useful results in the project for the next launch update.

Keep a useful method for next time

If you find a product-shot recipe or review checklist you want to repeat, save it as a ready Skill. Bring it to the next brief with the current product and brand selected. The saved method gives you a starting point; you still judge the result.

Give a launch video a story you can reuse

If your launch introduces a character or a recurring setting, keep the story, cast and visual references in a Cinema Kit. Select it alongside your Brand Kit in the guided conversation, then develop the shots from that shared source material. Review each result for continuity before using it.

For a shot that needs more visual planning, Scene Builder Beta lets you block a rough 3D scene and inspect the camera move. It is an optional planning step, separate from the final AI video.

Coming soon

Bring the launch story into a pitch

When Presentations is enabled for your workspace, use the brand’s fonts and assets to develop an editable deck, revise slides in chat and review the export before sharing. Presentation access is not yet available to all workspaces.

FAQ

Questions solo founders ask

Bring a description of the product or offer, the audience and the content you need. Add available brand assets and useful visual references. For product photography, supply a clear product photo and choose a model that accepts reference images.

Related use cases

Prepare your next content batch All use cases

Private beta

Bring your next creative brief to Memo.

Memo is in private beta, by invitation. Tell us what you make and we will be in touch.