Brand Kit library
Create, search, open, rename, and manage multiple Brand Kits, with preview thumbnails drawn from the material stored inside each kit.
Assets · Reusable brand context
Keep the parts of the brand you should not have to explain twice.
Assets is Memo’s curated context layer: Brand Kits that hold the system, characters and media references worth reusing, and Skills that preserve the way you want the work approached. It is deliberately separate from the raw Inspirations library and the full Generations stream.
Brand Kits
Group logos, colors, fonts, and design guidance into one AI context.
Overview
A curated memory for the brand—not another downloads folder.
Assets keeps reusable context in explicit sections because different material needs different behavior. Brand Kits carry strategy and constraints. Characters, images, and videos provide approved references. Skills preserve repeatable judgment. Generated work only enters when you deliberately save it for reuse.
- Brand Kits
- Strategy, identity, boundaries
- References
- Characters, images, videos
- Skills
- Reusable agent playbooks
01Brand Kits
Put the operating context behind the creative work.
A Brand Kit holds the voice, audience, visual language, colors, typography, assets, and boundaries that the rest of Memo can reference. It is a working source of truth, not a PDF parked outside the workflow.
- Keep brand strategy and visual identity attached to one named kit.
- Bring logos, products, characters, photography, and style references into the same context.
- Scope Skills to a specific Brand Kit when the playbook only makes sense for that brand.
Brand Kits
Brand Kit
Logos
Colors
Typography
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02Reusable references
Separate approved context from everything you generated.
Characters and Brand Kit collections hold references you uploaded or deliberately filed from finished work. That curation matters: Studio can pull from a smaller set of material you actually want to influence future generations.
- Image references retain their routing type, including product, photography, character, and style-reference behavior.
- Characters stay distinct so identity-focused generators and Workflows can treat them correctly.
Characters
Reusable character references and complete character sheet collections.
03Skills
Store the judgment, not only the media.
A Skill is a named markdown playbook the Studio agent can invoke from the / menu. It can be general or Brand Kit–scoped, include attached references, and mention brand assets directly inside its steps.
- Write structured steps or paste in a prompt you already know works.
- Attach image references and @mention assets, colors, kits, or instructions inline.
- Search, edit, attribute, and retire Skills from one grid or compact list library.
Skills
Reusable prompt routines your agent can run from Studio chat.
Creative direction
/creative-direction
Available from Studio chat.
Campaign copy
/campaign-copy
Available from Studio chat.
Shot list
/shot-list
Available from Studio chat.
Everything included
The details are the product.
A concrete inventory of the controls and behaviors available on this surface today.
Character collections
Upload a character directly or save the output of a Character Sheet Workflow as one multi-image reusable reference set.
Grid and list views
Switch between visual cards and compact rows; Memo remembers the preferred view for the media and Skills libraries in that browser.
Common questions.
Inspirations is the living research library: the raw references you save while shaping a direction. Assets is curated reusable context—Brand Kits, approved character/image/video references, and Skills you expect to call again.